Having been an active fundraiser for Israel in London, and volunteering in Israel following the Six Day War, Baruch made aliya in 1978 with his wife and three small children. With his background in business studies he was welcomed into the finance management world of Israel's hi-tech sector working first with Digital, then Compaq and finally HP. Baruch also served in the IDF in a field intelligence unit. During his leisure time, Baruch developed his acting skills with the Sharon Players, TACT, and in various TV adverts and promotional films. Since his retirement, he has appeared in two Israeli feature films. Currently living in Raanana and enjoying his children and 12 grandchildren, Baruch became an active volunteer with ESRA over 8 years ago, first in Finance as a Treasurer and then on the Executive, serving as Vice Chairperson for 3 years and then as Co-Chairman and Chairman for the last two years.