Project of the Month

These programs allow talented underprivileged teenagers to fulfill their potential by providing them with a challenging program of enrichment and leadership training at the Ruppin Institute of Marine Science. Talented 7th graders from all backgrounds of Israeli society in the lower socio-economic levels are chosen - programs run for 2 years.


ESRA Karmiel hosts Lt. Col. Peter Lerner


ESRA Karmiel

hosts
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Peter Lerner, Keynote Speaker, Public Relations Expert and Social Media Specialist

talking on

"In the trenches with Television, Twitter and the Times - 25 years of service on the front lines with the media, the UN and the public"

Peter Lerner was the Spokesperson for the IDF involved with crisis communication responses to terrorist incidents, counselling senior command leadership regarding media activity and developing a media strategy. He has recently retired from the IDF with the rank of Lieutenant Colonel.

He has 25 years of service with the IDF in the field of media and public relations, proactively communicating Israel's defense strategy, policy and fast paced developments on the ground.

Lerner played a pivotal role in handling many of the day-to-day events, including crafting and designing the message, content creation and oversight of project management, acting as the main contact
for day-to-day work on the threshold of crisis, and the lead spokesman in the ‘hot-seat’. His career encompassed the domestic media, the leading global media, and International Organizations. He also
developed and broadened the IDF social media presence.

Location: 

Karmiel
Kehilat Hakerem
4 Sheizaf
Contact Name: 
Frankie
Telephone: 
04-998 2871
Email: 
cronin@netvision.net.il
Price: 
₪20.00
Price for Members: 
₪15.00